01city.portland
The searches Portland makes by trade, the three places a business has to show up, and the plan, with the price published. From one person with an office in the Pearl District.
Numbers pulled 7 September 2026 · Portland, OR and the metro
About 650,000 people live in Portland and 2.5 million in the metro, and most of them find a plumber, a dentist, or a store the same way: a phone, a search, and whoever shows up first. Plumber portland is 900 searches a month at $25 a click. Seo portland is 600 a month, which is how some of you found this page.
This page is what I do for a Portland business. The searches by trade, with what a click costs. The map, the organic results, and the AI answer, captured for six trades in this city. The plans, with the price on them. The office is at 1314 NW Irving St, so the work gets checked in person.
02section.searches
The city searches by trade, how often, and what a click on each one costs a business that buys it. The top three organic results get those clicks for free.
| search | per month | per click | note |
|---|---|---|---|
| plumber portland | 900 | $25 | emergency plumber portland adds 400 a month at $50 |
| portland web design | 900 | $5 | web design portland adds 600; difficulty 13 |
| dentist portland | 800 | $4.50 | difficulty 69, the highest on this table |
| seo portland | 600 | $7 | portland seo adds 500 and seo company portland another 500 |
| roofing portland | 600 | $20 | roof repair portland adds 400 at $30 |
| electrician portland | 600 | $13 | licensed electrician near me is 8,800 a month nationally |
| gutter cleaning portland | 600 | $12 | October and November carry the year |
| furnace repair portland | 500 | $55 | difficulty 1 and a $55 click |
| house cleaning portland | 300 | $9 | |
| landscaping portland | 250 | $5 | |
| general contractor portland | 200 | $4.50 | |
| painters portland | 150 | $10 |
Ahrefs, US, September 7, 2026. Volume is monthly searches. CPC is what advertisers pay per click today. Multiply the two for what the top three get free each month.
03section.places
Google's map, the results under it, and the AI answer read different sources. I have captured all three in Portland for six trades, and the pattern holds across them.
Three businesses per search, chosen from the Google Business Profile: the category, the reviews, the hours, and the pages the profile links to. Portland packs run on review counts. AAA Heating & Cooling holds the HVAC pack on 1,400 reviews, and D&F Plumbing holds plumbing on 2,200. A sponsored slot sits above the three on most searches, and one company in three pays for the slot above its own free listing.
Under the map, Portland's results are a mix of companies with a page per service and per city, and directories that outrank the companies without one. For gutter cleaning portland, a Reddit thread is second, and Yelp, TaskRabbit, Angi, and Thumbtack sit between the companies. For furnace repair portland, a heating company with a domain rating of 8 ranks second on a page written for that one search. A directory above you for your own service means the page Google wants is missing from your site.
/seo-for/roofers
/seo-for/plumbers
/seo-for/electricians
/seo-for/gutter-cleaners
/seo-for/hvac
/seo-for/holiday-lights
one page per trade, with the results captured
ChatGPT does not read the map. Asked for the best HVAC company in Portland, it named five companies from Birdeye, Expertise, ConsumerAffairs, and Yelp, none of them in the pack, and linked each one's own website. Gemini, asked the same question the same day, read the Google Business Profiles and named two of the three map companies. A Portland business has to win both, and the records and pages that win one move the other.
04section.trades
One page per trade, each with its own Portland numbers, its own captures, and the first ninety days written out.
Roofing SEO in Portland that fills the schedule without buying clicks.
Plumber SEO in Portland that keeps the phone ringing after five.
Electrician SEO in Portland that wins the panel, the charger, and the emergency call.
Gutter cleaning SEO in Portland that fills the fall calendar.
HVAC SEO in Portland that wins the first cold night of the year.
Holiday light SEO in Portland that fills November before October starts.
05section.areas
The office is in the Pearl District, and the plans cover the city and the metro. Each metro city gets its own page with its own numbers.
metro
neighborhoods
other oregon cities
06section.pricing
The consultation is free. I come back with the scope of the project and what I would recommend, and the pricing is published: three monthly plans, with the website included on Growth and Superior, and three website builds at a one-time price. You can stop after any step.
The same work at the same standard on every plan; the tiers differ in how much of it you get each month. Local is month to month. Growth and Superior include the website and run three months minimum. Most results start to show after three to six months; the first months lay the foundation: the site, the profile, the citations, and the pages.
Local SEO
$425/month
Show up in the map pack and get found in your service area.
Month-to-month. Cancel anytime.
Growth SEO
$995/month
More pages, more posts, up to three locations, and the website rebuilt first.
Three months minimum, then month to month.
Superior SEO
$1,995/month
The most pages and posts, every service covered in depth, regional or national reach.
Three months minimum, then month to month.
Not seeing an option you like? Let's talk.
More or less than the plans above, or a mix of the two. Tell me what you are looking for and I come back with a price.
form.consultation
Six fields, under two minutes. I reply within one business day with the scope and what I would recommend.
07section.faq
The prices are on the pricing page: Local SEO at $425 a month, Growth at $995, and Superior at $1,995, with the website included and built first on Growth and Superior. Local is month to month. Growth and Superior run three months minimum. The consultation is free and says which plan fits.
The profile and citation work moves the map first, usually inside the first two months. Organic pages take three to six months to settle. The AI answers update as the sources they read update, and I measure them monthly with a fixed prompt list.
Yes. The local work covers Oregon, and online stores can be anywhere. Beaverton, Gresham, Lake Oswego, Bend, Eugene, and Corvallis each get their own page with their own numbers.
Yes. The office is at 1314 NW Irving St in the Pearl District. The consultation is thirty minutes, in the office or on a call, whichever you prefer.
Roofers, plumbers, electricians, gutter cleaners, HVAC companies, and holiday light installers, one page each, with the searches, the captures, and the ninety days. Any other trade starts with the consultation.
SEO puts you in Google's results. GEO, generative engine optimization, puts you in the answer ChatGPT, Gemini, or the AI Overview gives when someone asks for a recommendation. AEO, answer engine optimization, gets your page quoted as the answer to a question. They read the same pages and the same records, so I do them together.