case.west_coast_deals
West Coast Deals
Sneaker and streetwear retailer selling on eight channels, with a direct-to-consumer website launched in 2026. My first client. Their results are the proof behind everything on this site.
02section.situation
Where it started
- Eight sales channels, one warehouse, inventory tracked across Fishbowl, Shopify, and spreadsheets
- Two repricing subscriptions, plus month-end accounting and receipt entry that took 210 hours a month across Shopify and seven marketplace exports
- Paid ads carrying traffic; search barely registered
- A new direct-to-consumer website, launched in 2026, that had to earn its own traffic from nothing
03section.work
What I did
- Consultation
- Identified high-cost subscriptions, collections missing key metadata, repetitive processes eating man hours, and researched high-intent keywords.
- SEO and content
- Technical fixes across collection and product pages, metadata across the entire site, and blog content targeting high-intent keywords, with shop cards inline so a reader can check out from the post.
- Software
- Built tools to streamline the entire process, linking the WMS to Shopify and each channel's API. More in the tools section below.
04section.results
Results
Measured from the outside by Ahrefs and from the inside by the books. Same catalog, same team, same channels, no new ad spend.
Organic traffic from about 20 to more than 450, with no ads.
The direct-to-consumer site launched in 2026, so every number here is on a site under a year old. Ahrefs tracks it from the outside. Ranking pages went from 2 to 44 in six months, the organic traffic estimate followed them from about 20 to more than 450, keywords in the top ten went from 2 to 60, and 5,400 AI answers cited the store in the last three months. The ads were switched off in August, in the shaded band on the first chart.
- Organic traffic
- 20 → 450+
- Ahrefs organic traffic estimate, March to September 2026, on 44 ranking pages up from 2
- AI citations
- 5,400+
- AI answers citing the store in three months across ChatGPT, Gemini, Copilot, AI Mode, and Perplexity, plus 298 Google AI Overviews
- Paid ads cut
- $5K → $0
- monthly ad spend removed in August; sessions held within 5% of July, conversion up 16%
05section.tools
Tools built
In productionInventory
Inventory Health Dashboard
Scores every variant from Fresh to Dead Stock and prices the markdown.
In productionPricing
Demand-Based Repricer
Prices climb with sell-through instead of racing competitors down.
West Coast Deals has been my client since 2022. I built, shipped, and measured every change on this page for them. The results are theirs.