Let demand set the price, not a competitor's floor.
Most repricing tools do one thing: watch a competitor and undercut them. For commodity inventory that's fine. For anything scarce or differentiated — limited sneakers, seasonal drops, one-of-a-kind stock — it's a race to the bottom that hands your margin to whoever's most desperate to sell. The better signal isn't the competition. It's your own sell-through.
Flat pricing leaves money on the table
Set a price once and one of two things happens. Either it's too high and the item sits, aging into a markdown — or it's too low and you sell out in a day at a price the market would have gladly beaten. A static price can't tell the difference between a size that's flying off the shelf and one nobody wants, because it never looks at what's actually selling. The information you need to price well is already in your own numbers; it's just not driving anything.
Price that climbs with sell-through
This repricer sets each variant a floor and a ceiling, then moves the price between them in tiers as stock sells through. Sell 20% of your baseline and it steps up a tier; sell 60% and it steps up further. The scarcer a variant gets, the more it's worth — so the price follows demand upward instead of sitting still. Sell out entirely and it locks at the ceiling, capturing the last units at top dollar. Restock and it eases back down. It's the pricing logic a good merchant applies by hand, run automatically across every SKU.
The yo-yo reset for stalled listings
Demand-based pricing has one failure mode: a listing that climbed on early hype and then went quiet, now stranded at a price nobody will pay. The yo-yo mode fixes that. If a variant hasn't sold in a week, it resets to its floor to re-spark interest, then begins climbing again as the sales come back. Prices breathe with demand instead of ratcheting themselves into a corner.
Below is the tool itself, running on a sample catalog — the same four screens an operator works in. Dashboardtracks units, revenue, orders, and AOV against the prior period, with the channel mix and the SKUs carrying the month.Listings is where the work happens: every product expands into its individual sizes, each with its own floor, ceiling, and mode, editable inline and saved in a batch — or set across hundreds of sizes at once with bulk edit.Price History is the audit log of every move the engine has made and why, andSettings holds the presets and the global kill switch. Click through it — it's the real interface.
About the data below: this demo is branded West Coast Deals because that's the operation it was built for, but every figure in it is invented — a fixed sample catalogue, not live or historical trading data. The logic is the real thing; the numbers are not.
Dashboard
Overview of your repricing activity
ImportsBackfill Channels
Today
Sales154
Revenue$16,718.88
ASP$108.56
As of 7:32 AM
Total Units Sold
7 Days
1,177
Prev: 1,011
+16.4%
30 Days
5,021
Prev: 4,377
+14.7%
Total Revenue
7 Days
$127.8K
Prev: $109.9K
+16.3%
30 Days
$545.2K
Prev: $476.1K
+14.5%
Orders
7 Days
997
Prev: 857
+16.3%
30 Days
4,255
Prev: 3,709
+14.7%
Average Order Value
7 Days
$128.23
Prev: $128.24
-0.0%
30 Days
$128.13
Prev: $128.37
-0.2%
New Listings
7 Days
18
Prev: 5
+260.0%
30 Days
37
Prev: 70
-47.1%
Total Sales Over Time
30 Days
Jun 29Jul 14Jul 28
Current 30DPrev 30D
Average Order Value Over Time
30 Days
$128.13-0.2%
Inventory Breakdown
Active Rules129
Locked26
No Rule38
Channel Breakdown
30 Days
StockX26.3%$143,472.00
GOAT20.8%$113,154.00
Online Store15.4%$84,172.00
eBay14.0%$76,104.00
KicksCrew13.3%$72,644.00
SHEIN5.1%$28,035.00
TikTok5.1%$27,600.00
Top SKUs by Units Sold
30 Days
1
Nike Club Unstructured Cap
NIK-CLUBU-BLA-LXL
132 units
2
Hoka Clifton 9
HOK-CLIFT-BLA-008
118 units
3
Nike Dunk Low Retro
NIK-DUNKL-CHA-105
118 units
4
Jordan Air Jordan 1 Low
JOR-AIRJO-BRE-009
105 units
5
Adidas Ultraboost Light
ADI-ULTRA-COR-009
82 units
Top SKUs by ASP
30 Days · min 2 sales
1
The North Face 1996 Nuptse Jacket
THE-1996N-SUM-LXX
$315.00 ASP
2
Jordan Air Jordan 4 Retro
JOR-AIRJO-WHI-009
$226.00 ASP
3
Nike Air Max 90
NIK-AIRMA-INF-010
$160.00 ASP
4
Jordan Air Jordan 1 Low
JOR-AIRJO-BRE-008
$152.00 ASP
5
Adidas Ultraboost Light
ADI-ULTRA-CLO-009
$149.00 ASP
Recent Activity
Adidas Tiro Track Pants — XL
$39.00 → $43.25webhook_order
Jul 28, 2026, 6:39 AM
Adidas Ultraboost Light — 10
$125.75 → $138.50webhook_order
Jul 28, 2026, 7:56 PM
Nike Everyday Cushioned Crew Socks — L/XL
$26.75 → $29.00webhook_order
Jul 28, 2026, 8:49 PM
Puma Suede Classic XXI — 11
$67.00 → $74.25webhook_order
Jul 28, 2026, 7:45 PM
Jordan Air Jordan 1 Low — 10.5
$167.50 → $182.75webhook_order
Jul 27, 2026, 10:58 PM
Nike Air Force 1 '07 — 12
$97.00 → $107.75webhook_order
Jul 27, 2026, 6:35 AM
Adidas Gazelle Indoor — 10
$126.50 → $137.00webhook_order
Jul 26, 2026, 6:57 AM
Adidas Samba OG — 11.5
$87.00 → $96.75webhook_order
Jul 26, 2026, 10:18 AM
Guardrails that protect margin
Automated pricing is only safe with hard limits, and this engine has four:
A margin floor — the price never drops below a set multiple of landed cost, so a clearance push can never sell you into a loss.
A ceiling — a premium cap that keeps automated increases from drifting into fantasy prices that kill conversion.
An up-only ratchet — the demand tiers only raise price automatically; they never quietly cut it, so you don't train buyers to wait for the next drop.
A sold-out lock — when stock hits zero the price holds at the ceiling, so the last unit and any restock start from a position of strength.
Why not just track competitors?
Competitor tracking makes sense when you and ten other sellers list the identical item and the only lever is price. But it assumes someone else has already done the pricing for you — and it drags the whole market down every time the cheapest seller blinks. Pricing on your own sell-through respects what your inventory is actually worth to your buyers, protects the margin that funds your next order, and turns scarcity into revenue instead of giving it away. Competitor data can inform the floor and ceiling; it shouldn't be the whole strategy.
Put it on your own catalog
This demo is one build for one business. A pricing tool for you would encode your rules — your floors, your ceilings, how you want price to react to demand — not these. Tell me how you price today and I'll show you what it would take.